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Why building your brand can help you connect with the right customers

What is a brand?

Your brand is your reputation. It is your unique message that helps you stand out in a crowded marketplace. It’s what differentiates you from your competition and helps customers choose from a bewildering amount of options. When you have a strong brand, ideal customers understand the benefit of doing business with YOU!

How do you build your brand?

Your brand reputation is not something you can build overnight…like anything valuable, it takes time. Building a brand starts with knowing who you are and what you have to offer.

Here are some things to consider when defining what truly sets you apart:

Who is your target customer?
What does this ideal customer need the most from you?
Why should your customer buy from you and not someone else?
Who is your competition?
Why are you different from your competition?

What is your brand promise?

Your brand promise is a short statement that communicates a first impression of your brand.

These questions will help you determine your brand promise:

What do your customers expect when they choose you?
Why do they have these expectations?
Why is this memorable?

What is your brand’s personality?

Your brand should reflect your own unique personality. This helps your customer understand who you are. It makes you more likeable and separates you from everyone else in the marketplace. Customers will relate to you more if they know your personality type.

Your brand is more than your logo!

Your brand is the what, the how and the why of your business. Your logo, colors, website and other marketing materials are the visual representation of your brand. At the end of the day, you are creating an experience for your customer. That experience is what makes them come back and be loyal to YOU!

Need help with your branding? Just contact us and we’re happy to help!

Get In Touch

If you want to learn more, please leave your name and email below along with your question in the message box. Or you can call Lori at (303) 630-9481.

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